Portfolio Social media Design

Ghithaa App: Social Media Campaigns & Visual Identity

A cohesive social media design system for Ghithaa, a healthy food subscription app, showcasing regional expansion, interactive sports campaigns, and lifestyle branding.

Cultivating a Healthy Lifestyle Online

Ghithaa is a healthy meal subscription app designed to make nutritious eating accessible and appealing. This case study highlights the social media design system developed to support its expansion across Saudi Arabia, engage users through interactive campaigns, and establish a vibrant, modern lifestyle brand that balances nutritional clarity with aesthetic appeal.

Healthy & Delicious Lifestyle

Reaching the Eastern Province

Interactive Teaser Campaigns

Sports & Community Campaigns

Strategic Corporate Partnerships

Promotional campaigns designed for corporate partnerships, offering exclusive benefits and discounts to partner organizations such as the Chalhoub Group, supporting healthy workplace initiatives and expanding the user base in major cities.

A Consistent and Dynamic Brand Presence

Through structured layouts, a refreshing teal color palette, and engaging lifestyle photography, the social media presence for Ghithaa successfully communicates health, convenience, and growth. The visual assets seamlessly adapt from promotional offers and geographic expansions to interactive community campaigns, maintaining a unified and recognizable brand voice.

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