The Joob Visual Identity System

Project Overview

The Joob project focuses on creating a modern and professional visual identity for a recruitment and HR brand. The creative direction centered around a clear bilingual mark, a cohesive blue color palette, and geometric brand patterns designed for physical and corporate touchpoints.

Brand Guidelines & Visual System

Invoicing & Financial Stationery

Financial invoice layouts incorporate upper and lower brand pattern borders along with clear typographic hierarchy for structured business communication.

Business Cards & Card Layouts

Employee ID Badges

Employee ID badge presentation highlighting the patterned background texture, custom typography, and branded lanyard connection.

ID Badge Close-up View

More Project Details

System Integration

The project resulted in a unified design system that ensures visual consistency across stationery, official letterheads, financial documents, and employee badges.